ASEME

The purpose of product management is to ensure business case certainty. It is a generalist function that ties the product together from all contributions across the value chain. It provides accountable leadership from concept and design through launch, service, and decommissioning.

Key Responsibilities:

• Collecting market requirements.
• Product expertise and key knowledge.
• Gathering customer feedback.
• Mapping product functions.
• Specifying performance, environmental & HSE requirements.
• Defining the portfolio of product lines.
• Setting life cycle expectations.
• Balancing production/service costs.

ASEME helps you set up value-adding product management to ensure your company maintains total control over its product life cycle and market performance.

Functional ownership ensures a clear assignment of requirements to functions and the break down of functions to relevant design teams and defining clear interfaces between the teams, such as mechanical, software, electrical, sensor and so on. Without this, design teams are left to settle interfaces on their own, often leading to "responsibility bouncing," delays, and bloated overhead. Classical example is that the mechanical design team designs a solution that saves them 20 EUR on the BoM, while adding 20.000 EUR to the electrical BoM due to complexity.

For example, a car must accelerate, brake, and protect the driver. Each function spanning mechanics, sensors, and software must have an owner who splits the function into well-defined sub-functions with clear interfaces.

Systems Engineering starts and stops with functional ownership. ASEME helps you establish this leadership across your design teams.

The purpose of architectural design is to create repeatable design elements across products, reducing development and test time. Examples range from a universal 24 VDC power supply architecture to standardizing the bolts and nuts used in mechanical assemblies.

The Balance: The danger of architecture is over-generalization (the "Swiss Army Knife" trap), which can increase complexity and BoM costs. ASEME helps you strike the right balance between reusability and specialization.

A TPS or requirment specification is a tool to set boundaries for sub-suppliers. However, many projects fall into costly pitfalls:

• Immeasurable Requirements: Unless specs are in specific units (cm, PSI, etc.), suppliers can claim the requirement was "unclear."
• Loss of Control: Handing over a TPS often means following the supplier's process, losing control over timelines and change impact.
• Gap in Quality: Years can pass between a quote and delivery with very little guarantee of success.
• Change Cost: While the supplier was chosen for a aggressive cost-effective quote, you end up paying dearly for all changes.

ASEME helps you avoid pitfalls for TPS engagement with suppliers to ensure a robust agreement framework for successful project execution.

Prototype production is key to minimizing time-to-market. While samples are expensive to produce, they must be cheap to change at this stage. You need a framework for small-scale production that is easy to rework and re-test.

ASEME helps you set up prototype lines that remain active until changes and work instructions are stable. This prevents the high cost of reworking finalized products already deployed in the field.

NPI is the process of SAT testing, product testing, and market introduction. Findings must be addressed rapidly through software and firmware releases or hardware kitsets.

Rework Management: Unlike serial production, time is the major factor here. Getting kitsets for field deployment quickly is key to reducing the cost of unsolved observations. ASEME can support with setting up fast procurement, assembly and distribution of kit-sets, we can assist en the creation of work-instructions and the setting up and deploying rework technician teams.

Lifecycle management involves having the organization, processes, and tools to cover every element of your product's life. ASEME helps you map these elements, selecting and setting up the tools that best support your specific product lines and business goals.